Our story...

Born from sun, sisterhood, and a deep understanding of women’s bodies, our story begins with two Australian sisters - Prue and Brooke Needham.

Like so many women, they loved the beach and the feeling of a great holiday… but hated how hard it was to find swimwear that actually felt good. Pieces that didn’t dig in. That supported curves instead of fighting them. Swimwear that celebrated sizes 8–16 without compromise.

So they decided to create it themselves.

What started as a dream quickly became a dedication. Prue and Brooke spent two years immersed in the craft, learning design from the ground up, working closely with manufacturers, and sourcing only the most luxurious Italian fabrics. Every detail mattered. The cut. The stretch. The way a bikini should sit on curves, not cut into them.

The result? Swimwear that knows how to hold a hip, support boobs, flatter a bum and most importantly, make women feel incredible on their next vacay (and every beach day after).

More than 10 years on, that mission hasn’t changed. What began between two sisters has grown into a global community of women who choose confidence, comfort, and quality...through every stage of life, including after welcoming gorgeous babies.

With the opening of their flagship store in Port Douglas, the brand became more than just swimwear. It became a destination. A place where women could walk in and feel seen. Where they knew they weren’t just buying beautifully made pieces but investing in how they felt wearing them.

Because great swimwear isn’t about changing your body.
It’s about loving it.