Here’s one feature your swimwear ought to have but you didn’t know about...

If you were asked to mention what boxes your ideal swimwear ought to tick, you would most likely have lots of things to mention. You would probably talk about how it has to suit your body type perfectly. You also wouldn't forget to mention that it has to highlight your body’s good features while concealing the features you don’t quite fancy. Of course, because you might want to get that Instagram worthy picture, the swimwear also has to look beautiful and appealing. And of course there is value for money. Very important too. The list could go on and on based on individual preferences but these are features almost everyone would have to agree on. 

However, there is another thing you ought to place just as much focus on. Many people don’t look out for it but there’s one sure thing. Rocking swimwear is not possible without this important feature and we want to share this secret with you.

That’s enough suspense for one post so let’s get right to spilling the tea! 

What's the one feature your swimwear ought to have?

Well it ought to be made from Italian Lycra of course! And no, we don't mean just any old Italian Lycra but rather,  the highest quality. Wondering why this is so significant? It is because many swimwear brands out there make use of cheap Chinese Lycra. As we are sure you'll agree that despite other feature preferences, value for money is very important and therefore it’s best to choose quality products that last a long time. Not only does cheap Chinese Lycra not last long but it also tends to ‘bubble’ after a few years whereby swimwear balloons out with air and begin to lose firmness and shape. 

This purpose of this post is not to slander other swimwear brands and their choice of fabric, but to share this vital information with you. From now on choose swimwear that is made from luxe high quality Italian Lycra because...

1. It looks amazing in the water…

And even better out of it. One distinctive feature of the luxury Italian Lycra is how visually appealing and comfortable it is.

2. It is a no ‘bubble’ zone

This has been stated earlier but it doesn’t hurt to reiterate. The swimwear made with this Italian Lycra can hold their shape for as long as forever!

3. It is soft and strong at the same time

You want the best of both textural worlds? Yes, please

4. It is 100% durable


Nobody wants the bright and solid colours of their swimwear to fade after just a few swims. So, it is luxury Italian Lycra to the rescue. Rest assured you can wash it and chlorinated water will not cause it to fade. 

Even if you can only count on one hand how many times a year you put on a swimsuit, you’ve still got to make those times count. Investing in swimwear made from high quality, luxury Italian Lycra from us is one easy way to make this happen!